Retailers are seeing major benefits from combining interactive touch screens and 3D product images.
- Consumers are more intrigued and comfortable with the interactive screen, rather than waiting in line or dealing face-to-face with in-store personnel.
- Consumers can view more products and product details in less time.
- Retailers are able to display more items without needing to have them in stock.
- Retailers can cut down on in-store personnel since the screens act as an additional source of product information.
- Retailers can collect customer intelligence through the touch screens that can increase sales.